How to Use PageBuildr
    This site explicitly states how to use the build feature
 

Source

The word box allows for the user to input their own source code. For the HTML savy, this means that you can do all sorts of fun stuff on your page.

Just click this icon for a code display of your text, then you can insert your own code to make things happen.

Examples of what can be done are:
Add a marquee!
or

Blinking Text!

These are just two very basic examples of what can be done with HTML.

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