The "ds memory card" chronically made gambling equipments such as poker to sell, lingering out more than a hundred years in the indelicate trade, until Hiroshi Yamauchi appeared, pitching the principal business to the computer game consoles. Taking risks, Hiroshi Yamauchi invested heavily in "bet" on the game industry but was faced with the harsh reality. It has not only been back to the throne of console master,but also bring the industry to another extremity——those years of simple fun. In fact, without any exaggeration, the recipe for this company conquering the best enterprise in global margin is only to sell products via the old model from a decade ago.

Choosing the mothers to be the first stand ot praise promotion caused questioning in the game industry in America: Most of the mothers are against games. For example, Nintendo stuck its most famous game character "Mario" on the Berlin wall, and "Yoshi" in the face of the lead singer and bassist of the rock band Kiss- Gene. Simmons. However, nintendo ds r4 really bring development opportunities, two young players of the game: a native of the Japanese Shigeru Miyamoto, the other is far from the former Soviet Union, Alexey Pajitnov.

This advertisement campaign includes advertisements of film, communication and point of purchase, but the whole campaign's core transmission supporter is juvenile magazines. Relying on powerful entertainment resources, Sony started to re-position the market of home games which were of simple model and rough image of that time, with the force to position the game as a visual feast. Up to now, the latest advertisement of Sony is still that PS only does everthing, emphasizing that the core of PS3 is the game console, outstanding its appendant funtions more. Indeed, Sony has the recreational establishment and wide produce lines that Nintendo can’s reach, PS3 is the core of Sony’s attraction in the future, it even needs to lead the other products of Sony to get profits.The ez card Company name the first batch of these reputation makers known as alphamoms, and have further copied the same experience pattern to all regions in the United States through them.

The advertising campaign attracted a huge response, with the launch of new games, target consumers growing enthusiasm. At the same time,Alexey Pajitnov got addictive in computer games.A IQ testing book made him design a new method of playing puzzle by computer. And in the effects of the wrong region, the matches of the latest softwares and hardwares become more and more and the price of the game console also becomes more and more expensive.

For example, in the lens that Jack bowed to Rose in the movie "Titanic”, their faces were changed by the kids into Mario and Brigitte princess's. Staff members believed that the children's spontaneous creation is a kind of recognition of the work, which has proved the success of activities. So more and more people fall in love with Wii that is full of simple pleasures and start looking for Wii that is enjoyed by young and old.

Recently, the U.S. "Business Week" commissioned from the consultancy firm AT Kearney conducted in 2009 ranked the world's best business has come out.